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Aspire

Upgrade Brand, Upgrade Experience

New Logo

Rebranding Profile

Aspire is proud to announce the launch of our major rebranding as part of the ongoing evolution of our brand. Our professional profile has grown and evolved over the last 13 years, and now it is time for a change. We have altered our logo to reflect who we are today and to symbolize our dynamic future.
Rebranding Profile

Beauty of Design

Brand Colors

Color Combination

The color design of orange and black implies a new era of collision between fashion and reason.
Color Combination
Color Combination
Logo Story

Creativity of Symbols

Our creative team deconstruct the initial letter “a” from the brand name based on the pictographic conception and transform it into a clever combination of digital symbols of “0” and “1”. This “0 to 1” creativity implies that our brand takes critical steps in the global e-cigarette industry through breakthroughs and innovations from an initial concept leading to the market.
Creativity of Symbols
Explore Brand

Connecting the Future

Our new logo represents the relationship between the two entities — technology and Aspire. It represents the very idea of Aspire being the bridge that connects humans and innovative technology.
Connecting the Future
Lifestyle

Aspire to a Better Life

Aspire to a Better Life